Importance of Local SEO

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The Importance of a Search Engine Optimized Website for a Local Business

SEO Boise


To an average Joe, a website is a domain having several web pages with content about a business and it’s products and services. But, if you look at it from a marketing point of view, it is a silent salesperson that works round the clock, 365 days a year, without taking a break even for a single moment. Sounds interesting, right? In 2016, it would be hard to imagine any business without a website, but if you look at the numbers, there are about 40% to 50% businesses that still haven’t established their online presence.

If you are one of these business owners, you must be wondering, why is everybody making a fuss about having a website? What good can it bring me? For starters, everyone is on the internet, including your customers, and using it for buying practically everything, including your products and services! It has been found that over 93% of purchasing decisions by customers begin with a search engine search; meaning that you are missing out of 93% of your potential customers that might be looking for products and services that you offer.

How a Great Website can Affect a Local Business?

Here are a few reasons that will explain why having a great website will positively affect your local business.


If you have a website, your customers will have the convenience of accessing your business and it’s offerings 24/7/365, from anywhere. With people having such busy lives, if your business has a website, they will surely consider it over your competitors.

Cost Effective

Most business owners think that it costs an arm and a leg to create a professional website and keep it functional. But in reality, it is quite affordable, as it requires a small capital investment for both creating a website and to keep it running . If you compare it with the cost of using offline marketing techniques, you will realize that it is a very cost effective way of marketing your business.


Nowadays, the first thing customers do is search the internet when they want to purchase a product or service. A business that has a website and contains relevant information along with customer reviews is considered to be a reliable choice. Moreover, the customers will prefer you over your competitors.

Target a Wider Market

With a website, you will be able to advertise and sell your products to a wider market. Apart from your local customers, there are a lot of other people at nearby locations to your physical office or store that are also present on the internet. There is a high chance that they may come across your business website and end up purchasing from you, either online or offline.

Why SEO is Important for Businesses?

Grow Your Business


Now that you know how important it is to have a website, let’s move on how you can increase the visibility of your website and attract more customers. Most of your online customers wouldn’t know about your exact website address, if they are searching for businesses like yours for the first time. So how you can attract such customers to your website? The answer is through Search Engine Optimization (SEO).

People use search engines like Google, Yahoo!, Bing, etc., to search for businesses offering products and services they need. For example, if you are looking for air-conditioning repair services, you simply have to type the relevant keyword on the search bar and the search engine will show all the websites that are optimized with that keyword, just like in the image below.

search engine optimization

SEO is a set of techniques that help in ranking your website on the top of search engine results. The better your SEO efforts, the higher chances of your website getting ranked higher on the search engine results. Apart from this, here are some other major reasons why SEO is important for your business.

Increased Sales

The ultimate purpose of all businesses is to increase their bottom line. With your search engine optimized website, you will be able to attract many more customers than you used to with traditional advertising, which will automatically result in increased sales.

High ROI

As compared to all traditional forms of offline advertising, SEO has the highest ROI. This is because SEO allows you to make your website visible to all those who are looking for products or services you are offering. The best thing is that the customers are already looking for your product or service; all you have to do is show them why you are the best choice.

Get Insight into your Customers

There are several tools available that allow you to track the traffic coming to your website. These tools provide you with data and metrics that help you in learning about your customers; how they browse, how they search, the technology and key terms they use, etc. With such information, you can steer your business strategies in the right direction, both online and offline, and maximize your profits.

Here are some SEO related statistics that are hard for anyone to ignore and further justify the importance of having a search engine optimized website:

  • 70-80% of users focus on the organic results and ignore the paid ads
  • 75% of users don’t go past the first page of search engine results
  • Search is the number one driver of traffic to content sites
  • On average, 12 billion searches per month are conducted in the United States.

Why you should hire a SEO Company

Unfortunately, performing SEO is not as easy as it sounds. It requires expertise and experience in order for a website to rank higher and generate satisfactory results. According to Search Engine Journal, leads generated from SEO have 14.6% close rate, which for outbound leads is just 1.7%. This means that if you invest in a professional SEO company, you will be able to convert about 14 or 15 leads into customers for every 100 visitors to your website.

Importance of Strong Online Presence

Local SEO


Having a search engine optimized website is all part of creating a strong online presence. Apart from a website, you should also consider marketing your business to other online platforms such as different social media networks, content marketing like blogging, PPC, and several others. This enables you to attract potential customers from sources other than the search engines; thus, increasing the number of sources from where your customers reach your website.

Building and maintaining a strong online presence allows you to interact with your customers and know about their views regarding your business. By getting their feedback and responding to their queries promptly, you will create a positive business image in your customers’ mind, which will have a direct effect on your sales.


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